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Finding Order in the Unpredictable

B+A is the fastest, most creative management consultancy in the world.
Old friends and close collaborators, we've worked on a huge number of incredible projects together since 2010. In 2016, founders Ben and Andrew asked us to rebrand the company, changing the name to B+A and creating a new visual identity for them. Given they run brand workshops for clients, we had to take a different approach to understanding them as a company and a group of individuals.


We set them a series of unexpected tasks, which involved them looking at the company and themselves from a number of perspectives. To devise the tasks, we drew inspiration from a number of sources, including Brian Eno, Sophie Calle and Oulipo.

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