De La Rue

Complexity Simplified

De La Rue is one of the world’s leading manufactures of passports, banknotes and product authentication solutions. We have been working with them since 2014, when we were commissioned to create two campaign identities for their identity and product authentication businesses. We have subsequently become their lead brand agency, working closely with their brand team to steer the visual identity and messaging of this 200 year old organisation.
In 2016, we rewrote their brand guidelines and have collaborated on countless campaigns. In the five years we have been working with them, we have helped them achieve Superbrand status, which was awarded in 2019.
Brand Guardianship
Campaign Identities
Brand Collateral
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