East By West

Discovering Doshas

Having successfully created the now renowned Hemsley + Hemsley brand, Jasmine Hemsley asked us to create a new identity for her latest personal venture, East by West.

We established the initial brand, which we then rolled out across a cafe and a book of the same name, published by Pan Macmillan. The cafe and book boast colourful Ayurveda-inspired dishes, discovered on Jasmine’s travels to Sri Lanka and India. The identity is rooted in ideas from the East, but expressed in a Western style.