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Goedhuis Wine Selection 2018

Colourful Characters

In 2018 we were asked to suggest a number of concepts that would push the brief, celebrating a more playful, engaging side to the brand that would resonate with new and seasoned wine drinkers alike. 

Each wine has a life of its own: a distinct history, personality and style. The beauty of this is that each Goedhuis wine is always as diverse, complex and unique as the person who drinks it. With this campaign, we sought to capture the essence of each wine by imagining specific individuals who the wine might appeal to, highlighting some of their defining characteristics or eccentricities, and exploring how their personality complements that of the wine they love.

Campaign Identity
Art Direction
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