A Mark Of Quality
Goedhuis is a fine wine merchant that prides itself on the quality of personal service it provides. We wanted their identity to feel individual and almost handcrafted, while still feeling elegant and luxurious. Throughout our initial research, we noticed that there is huge variety in the shape on the bottom of distinct wine bottles, which speaks to their individuality and unique character.
We created a series of handmade, stamped roundels from a selection of Goedhuis wine bottles, inking and stamping the bottoms of each bottle, to create a selection of potential marks. The primary colour – a rich purple – makes the mark look as though it’s been created by setting an open wine bottle down on a piece of paper.