Hemsley+Hemsley Café at Selfridges
Food, Meet Fashion
Hemsley + Hemsley sits at the intersection of food, fitness and fashion. To launch the Hemsley Café in Selfridges we developed a new brand system that elevated the fashion side of the brand, to reflect its physical surroundings.
By literally blurring the lines between food and fashion, we created a series of abstract images for the rollout that originated in food photography, but were rendered to look more like textiles.