Hemsley+Hemsley Café at Selfridges

Food, Meet Fashion

Hemsley + Hemsley sits at the intersection of food, fitness and fashion. To launch the Hemsley Café in Selfridges we developed a new brand system that elevated the fashion side of the brand, to reflect its physical surroundings.


By literally blurring the lines between food and fashion, we created a series of abstract images for the rollout that originated in food photography, but were rendered to look more like textiles.

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