Boil Your Bones

Melissa and Jasmine Hemsley help people live healthier and more energised lives through food which is whole, organic and delicious, while being free from grain, gluten, high starch and refined sugar.

We met Jasmine and Melissa when they had nothing but a blog and worked closely with them to develop a world-renowned wellbeing brand, along with two cookbooks, a product range and a café (in collaboration with Selfridges). They subsequently went on to have a prime time TV show on Channel 4. 

We took our inspiration for the primary mark from the the Hemsley + Hemsley philosophy, which centres around the idea of a balanced diet and lifestyle. The extended identity is based on the sisters’ 80/20 rule, meaning that if you eat well 80% of the time, your body is better equipped to deal with the less healthy food for the remaining 20.

Art Direction
Book Design
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