Empowering Opportunities

ParFin is a London-based FinTech that delivers institutional-grade services for digital asset management. Not only have they developed a stable coin, they also provide brokerage services and a digital asset management platform. The stable coin, ParCoin, is pegged to a currency, giving it a value that is mirrored in the traditional currency markets.
We took this idea as the basis for the identity, creating a visual language that represents both the future-facing disruptive technology ParFin has developed and the more traditional, institutional world that the company operates, giving a sense of trustworthiness and stability in a sometimes volatile world of digital asset management.
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