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Radio x Redken

Blonde, Bronde & Beyond

As part of a collaboration between Radio and Redken, we created a photography campaign based on the idea of ‘turning up the volume’ —
one of the core concepts at the heart of the brand’s philosophy.

This campaign was all about celebrating how the Redken colours look with the Radio cut. We used mirrors in multiples to visually turn the volume up.

Campaign Identity
Art Direction
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